In the Marvel Multiverse, many different beings, worlds and other things exist.
Among the major point of the many universes in the Marvel Multiverse is the Earth itself. Earth plays a vital role in Marvel’s grand scheme. Earth is the convergence area of incursions (where other Earths from different universes, collide and destroy one another). This is a major point of the Secret Wars arc that spanned the entire Marvel Multiverse. The tones are different depending on which story that the comics cover. The Ultimate universe was pretty dark in tone. This was partly due to the murder of Spider-Man at the hands of The Punisher and the attempt to make Marvel, itself, grittier. Titles in the main Marvel Universe (Earth-616) have been sometimes gritty (X-Men, Moon Knight, Punisher, Ghost Rider), sometimes fun (Avengers, Guardians of the Galaxy, Spider-Man) and other times tell a wild story like the Infinity War.
There are not many rules that govern the Marvel Multiverse. This is definitely the case because “The One Above All�? (effectively God of the Marvel Universe) can literally wipe out the entire multiverse by snapping its fingers. Also, at other times, Marvel has even taken its characters to the real world (both in film and in the comics). This can be explained in one of two ways. First, the Marvel Cinematic Universe is designated as Earth-199999.It has many of the same countries, cities, areas that we have in the real world. It is also the live-action version of the Marvel Universe and has been unaffected by the Incursions and Secret Wars. Our universe in real life, also has a designation in the Marvel Universe (Earth-1218). It was destroyed during an Incursion, but was restored by Reed Richards of the Fantastic Four. So in general, the Marvel Multiverse is very fluid in its storytelling and the tenets change at will on a regular basis.
Adaptation also plays a major role within the Marvel Multiverse in many different ways. Especially when Clare Parody mentions the mixtures that different forms of media have and create brand new media:
Franchise adaptation similarly involves complex interactions between media, primarily because the fictional texts and objects being adapted are themselves intermedial. By ‘intermediality’, I refer to dynamics of fusion, hybridity, and cross-pollination between media, as distinct from the ‘additive mixtures’ (Higgins 61) of trans- or multimedia texts. New media and art forms are born from and into intermediality, rooted in synthesis of existing practices and technologies, and remaining at first in thrall to them; intermedial art plays with ‘structural homologies’ (Higgins 61) between media, bringing out the aural and visual dimensions of a line of text, for example, and appropriates and transforms representational strategies—attempting to recreate in text, for example, the gaze of the camera. (Parody 213)
The result of the convergence of the different Marvel Universes.
The Marvel Multiverse being melded into almost one homogenous universe, as well as many other changes that have come from the Secret Wars Saga, Marvel has capitalized with their movies, comics and video games. Marvel has fully embraced the “girl power�? concept, putting Laura Kinney (the new “Wolverine�?), Kamala Khan (the new “Ms. Marvel�?) and Jane Foster (the new “Thor�?). This has paved the way for Marvel to fully embrace the feminist ideals of strong females and women being put into positions of power and doing the job just as well as their male counterparts. This has created a bunch [Little loss of academic tone here. A number of spinoffs, perhaps? Many? ]of spinoffs including, but not limited to, “All New, All Different Marvel�? titles and the X-Men 92’ title, which dealt with finishing the story of the X-Men from the animated series in the 90’s.
In the end, the Marvel Multiverse is the bastion of media franchises because it has expanded and changed from just a few comic books. It has given readers new iterations of the same character, more team-up comics, different merchandise, fanboys something to discuss on Comic Vine and fictional fights in Super Power Beat Down. In expanding the universe into different dimensions, timelines and completely different universes, many fans are appeased. Instead of just Peter Parker (Earth-616) being Spider-Man, you have Miles Morales (Earth-1610) and Spider-Gwen (Earth-65). These characters are now franchises within themselves that were all started from the Marvel Multiverse.
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