Buy Us, For Us: Twelve Rounds

In honor of Black History Month, we will be spotlighting 28 Black-owned businesses throughout the month of February

“Life is hard… so what?! Keep swinging.” – Twelve Rounds Clothing Brand – Baltimore City

Business Name: Twelve Rounds

Business Owner’s Name: Reggie Baylor III

Business Owner’s Age: 21

Business Owner’s Instagram: @mr.twelverounds

Business Website:



Twelve Rounds

No mater what you’re put up against in life, no matter how hard or how many times you get knocked down…get back up, keep swinging, and finish the fight. – Reggie Baylor III, Twelve Rounds

Why did you start your business?

“I’ve always wanted to be a business owner since the 4th grade. I’ve been creating clothing lines since middle school, but I never knew how to start and was nervous of failure. One day, my gut told me to stop joking myself and do what I want to do.”


What is your favorite part of having your own business?

“My favorite part is having full control and seeing the growth. I trust and value the opinion of my team and they trust my leadership. And every time there is a returning customer or new customer, I’m amazed that people are really supporting and relating to my message.”


How do you feel about the importance of supporting black owned business?

“I feel that there are multiple black business that appeal to masses of people that either look like us or think us, so it’s no reason why any shouldn’t be supported. Every race has wealth and economics, we just need to maintain a firm hold of ours.”


Twelve Rounds

What are obstacles you run into with the progression of your business?

“One obstacle is not having certain resources available when they are needed. However, for every maze, there is a path to the end. Regardless of the severity of the obstacle, it’s approached with a Twelve Round’s mindset.”


What is some advice you can give to other who are interested in starting a black-owned business?

“1- You never know what could happen if you don’t try. 2 – You have nothing to lose and everything to gain.”

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