“If we not headed to the top, where we going?”
–SiR, “D’Evils” from November
It’s one thing to eat, but a completely elated feeling to have your brothers and sisters eatin’ good with you. TDE has unequivocally verified themselves as the best independent label in this contemporary age. Yes, although they may frequently flaunt one of the top rap megastars of all time, Kendrick Lamar, TDE also, just as frequently, flexes the might of Ab-Soul, SZA, ScHoolboy Q, Isaiah Rashad and Jay Rock as they absolutely dominate the modern music industry as an unconquerable whole. They do fantastic posse acts like frequently featuring on each other’s projects, changing their social media profile pictures to their label mate’s recent project when it is first released, and appearing at surprise pop-ups at each other’s concerts across the globe regardless of their respectively busy schedules.
As mentioned before with their collective participation social media stratagem, TDE knows how to do a damn marketing scheme. Scrolling the timeline one fateful day coming home from work, I see a video with a cold black and white setting and even colder music. The video is ominously tranquil but takes a spicy turn as a couple of bodacious, braided, sage-burning, crystal-sporting looking women proceed to bussin’ it on the scene to the chill music. You see, TDE, you had my interest…but now you have my attention. Thus, I found myself putting this album on the queue.
While I obviously did not find myself bussin’ it to the sounds of “November,” I blasted the entire brief, but exceptionally quaint project over two times over. The sounds are as aesthetically sharp and pleasing as the vocals, chill aura and soothingly poetic lyricism that makes it a delicious edition overall to the TDE platter of greatness. If one likes 6lack, Childish Major, ABRA, and Smino, they will love SiR’s attention to detail and undeniable vibes of peace that can give anyone a winter solace on a tranquil Sunday.
My absolute favorite tracks, added to multiple playlists, are “Something Foreign” feat. ScHoolboy Q, “D’Evils”, “Something New” Feat. Etta Bond, “I Know”, “Never Home” and “War”. Start off your chill weekends and self-care sessions with SiR’s “November”, available on Apple Music and multiple other streaming services.