Can we take a second just to applaud IDK’s rollout for his forthcoming album IWASVERYBAD? Everything has been very strategically planned, from his partnership with Adult Swim to releasing his album in three parts over the course of recent weeks. I believe he truly is an artist that takes not only the craft of creating music very seriously, but also how it is presented. With that being said, this was to be expected after the marketing behind his 2016 Empty Bank, from having “Ben Franklin” shadow him everywhere to the album’s premiere on Forbes. If you’ve ever seen him perform live, this only affirms the belief that he puts just as much time into his presentation as he does the creation of his product. I personally think he’s genius.
With that being said, he continues to impress with his current album rollout, most recently as of today with the visuals for “Pizza Shop.” The video feels like a movie, with the quality of a short film. I believe the labeling of Yung Gleesh as “guest starring” instead of “featuring” is also purposely done as well. As Gleesh assists on the hook, with IDK handling the verses, the robbery of a pizza shop unravels in front of the viewer. To see how it all pans out for IDK and company, watch the visuals directed by Jamie Sanchez and IDK himself below on YouTube.